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Intelligent Data


Customer Perception

Marketing Measurement

Customer Insights

Accountability

 

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Intelligent Data


Customer Perception

Marketing Measurement

Customer Insights

Accountability

 

Intelligent Data for Automotive

Intelligent Data is customer feedback (local market research) helping dealers:

  • grade decisions & processes
  • marketing attribution (beyond a single source)
  • know current needs & expectations
  • learn intent & behavior
  • test new idea's
  • innovate from within
  • hold everything accountable
  • measure branding efforts

 

Extracting the right data gives dealers the power to make decisions based on results.

 
 
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Accountability Revolution


Vendor Accountability

Employee Accountability

Creative Accountability

Accountability Revolution


Vendor Accountability

Employee Accountability

Creative Accountability

Accountability Revolution

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By having Intelligent Data, you now can create scorecards to determine value.  This measurement can be designed for outside vendors and in-store process, strategy and individual tasks.

  • determine roles
  • set expectations
  • establish definitions:  success/failure
  • grade results - customer feedback
  • analyze strategy success/failure
  • report strength and weaknesses
 
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Empathy Modernization


Customer Segmentation

Customer Needs

Customer Wants

Customer Expectations

 

 

Empathy Modernization


Customer Segmentation

Customer Needs

Customer Wants

Customer Expectations

 

 

Empathy Modernization

Customers don't always know what they want, but they typically start out with an idea.  Putting yourself in the position of knowing their current needs and expectations allows your dealership to "attack the idea".  There is no greater marketing weapon than local market research giving you insight on current trends.

 
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Audit the Experience


Customer Journey

Customer Experience

Customer Behavior

Customer Intent

Audit the Experience


Customer Journey

Customer Experience

Customer Behavior

Customer Intent

audit the experience

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Everything is fair game.  Elicit and welcome critiques, criticisms and suggestions.  

  • overall experience
  • nps score
  • website ease-of-use
  • website content
  • salesperson or finance or service experience
  • 3rd party insights
  • competitor info
If a rating is sub-standard for overall experience, an email is automatically sent to designated person in the dealership for follow-up.